Troda Solutions

A corporate face for the front line.

We gave Troda a corporate website design and a matching company profile: one system for a Black woman-led supplier of safety and security equipment.

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Website design
Company profile
Content audit

Troda home page with the headline Ready when every second counts

Troda home page on a phone under the blue and red light bar

The client and the brief

What did Troda need?

Troda equips the people who keep South Africa safe: police, traffic, emergency and industrial teams. It needed a website and a profile that look like the company those teams rely on.

Troda is a Level 1 B-BBEE company, led by a Black woman with more than 18 years in the industry, with offices in Gauteng and North West. It supplies, fits and maintains vehicle lights, sirens and radios, speed cameras, fleet branding, protective gear and drones. Three more divisions sit beside that work: Human Capital, Enterprises and Social.

The brief was a corporate face that could stand beside any international supplier. A company profile in the same design followed, for tenders and new clients.

B-BBEE contributor status: Level 1
Human Capital, Enterprises and Social: 3 divisions
Company profile in the same design: 20 pages
Points checked against Troda’s own documents: 129

What we made

A corporate website design with one signature

Navy grounds, wide type and one bold idea, used only where it earns its place: the light bar from the vehicles Troda equips.

The home page opens on a full-screen slideshow under the light bar, with the company’s range in a single sentence.
The Safety & Security page carries the light bar and a blue and red wash over the photo.
How we work, on a phone: three stages, each ending with something concrete on the client’s desk.
The three divisions sit side by side as one group, each opening onto its own page.

Details worth seeing

What makes it feel like Troda?

The details below are why the site reads as a safety company, not a generic corporate template.

The light barA strip of blue and red LEDs runs along the top of the home and Safety & Security pages, and folds away as soon as you scroll. Every other page stays calm.
South African photography onlyEvery photo was checked for where it was taken and what it shows, because a supplier to South African police can’t show foreign patrol cars or flags.
A 129-point content checkWe listed every service, product and value in Troda’s two earlier profiles, checked the site against all of them and filled the gaps we found.
One process, three stagesDiagnose, design, deliver. Clients can buy one stage or all three, and the site says what each one hands over.
Enquiries that are never lostThe enquiry form saves every message on the site as well as emailing the team.

Company profile

Does the company profile match the website?

Yes. The 20-page profile uses the same type, colours and photography, so a buyer who reads it and then opens the site sees one company. It sets out the six core services, the product range, the three divisions and a one-page capability statement.

It also works as a digital document. The contents page and every footer link jump within the file, phone numbers and the email address can be tapped, and a QR code opens the website’s enquiry form. A compact version is small enough for email and tender portals.

Services used

The services behind this project

Next case studyMrala EnterpriseOne brand system, from company profile to website, for a multi-sector Northern Cape contractor.See the case study

Does your website match the company you are?

Buyers often check a supplier’s website before they shortlist it, and its profile before they sign. We design both as one system, from your own documents, so nothing important goes missing. You see the site on a private link before it goes live.

Start a project like this

Send us your current profile, your website address and the tenders or clients you are aiming for. We reply with a fixed quote in pounds, dollars or rand, and nothing starts until you agree to it. Email hello@redfoxbranding.com or use the project form to talk about corporate website design.

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