That’s a sensible place to start. Our logo design service gives you the mark in every format you’ll need. When you’re ready, the colours and type you chose can grow into a full identity without starting again.
Brand identity design
One look, used the same way everywhere.
Brand identity design settles how your organisation looks: the logo, the palette, the type and a set of rules anyone on your team can follow.
What’s included
What a brand identity includes
- Logo suiteThe main logo plus stacked and symbol-only versions, in full colour, one colour and reversed.
- Colour paletteHEX and RGB values for screens, CMYK for print and Pantone references where a match must be exact.
- TypographyDisplay and text typefaces, with licences checked for print, web and office use.
- Graphic elementsPatterns, icons and a photo style that make your work recognisable before anyone reads the name.
- Brand guidelinesA PDF covering clear space, minimum sizes, colour use and the mistakes to avoid.
Branding & merchandise
Services that grow from your identity
Everything else is applied from the identity, so start with what you need now.
Logo
Logo design
Just the mark, when a full system can wait, in vector and screen formats.
Email
Email signature design
One branded HTML signature for every person, built for the quirks of each mail app.
Apparel
T-shirt and apparel design
Artwork for staff kit, event tops and merch, set up for the print method.
Promo
Marketing materials
Banners, social graphics, adverts and promotional products in one consistent style.
How it works
How an identity project runs
Discovery
Your audience, your rivals and anything that must stay, such as a colour people know you by.
Design routes
Distinct directions, each shown on a card, a web page and a sign.
Refine and test
Tested small, in one colour, on dark backgrounds and over photographs.
Guidelines and files
The rules written up, and a full file set exported for printers and developers.
Choosing
Do you need a logo or a full identity?
| Question | Logo only | Full identity |
|---|---|---|
| What you receive | The logo in every format | Logo, palette, type, graphics and guidelines |
| Best for | Sole traders and quick starts | Teams, suppliers and several channels |
| Who keeps it consistent | You, one decision at a time | Anyone who follows the guidelines |
Branding & merchandise
Related services
Questions
Questions about brand identity
Question not here? Send it to us and we will answer it directly.
Ask a questionWhat is the difference between a brand and a brand identity?
Your brand is what people think and feel about your organisation. Your identity is the visible part you control: the logo, colours, type and imagery. Identity work can’t create a reputation alone, but it makes every good experience easier to connect back to you.
Can you update our identity without starting again?
Yes. A refresh keeps what people already recognise, such as a shape or a colour, and fixes what lets it down: type that blurs at small sizes, weak contrast, too many colours or no version for dark backgrounds. You keep the recognition you’ve already earned.
How should we roll out a new identity?
Change the quick, cheap things first: the website, social profiles and email signatures, all on one switch-over date. Replace printed items as old stock runs out, and finish with signs and vehicles, which cost the most. Customers then never see two logos side by side for long.
What sets the price of brand identity design?
Scope sets the price. A start-up needing a logo, palette and short guide takes less work than a group bringing several companies under one look. Sub-brands and deeper guidelines add to it, and your quote itemises each part so the work can be phased.
Only need a logo for now?
Start your brand identity design
Tell us about your organisation, who it serves and what isn’t working about how it looks today. You’ll get a written quote in your own currency before any design starts. Send your current logo too, if there is one, as the starting point for your brand identity design.