Once the pages are written, a blog that answers one customer question a month gives search engines something new to read and your sales team something to send. Press releases for your real news follow the same voice.
Website copywriting
Say it once, say it plainly.
Website copywriting is the words on your pages: the headline that keeps a visitor, the paragraph that explains, the sentence that asks for the enquiry.
What it involves
What does website copywriting involve?
A plan for every page before a word is written: who it is for, the one search it should answer, what the reader must learn and what they should do next. Then the writing itself, which is more than the paragraphs. Headlines, the opening lines, the button labels, the page title and description that appear in search results, and the alt text on every picture.
People read screens differently from paper. Most scan, as the Nielsen Norman Group has shown for years, so web copywriting puts the answer first, keeps paragraphs short and lets the headings tell the story on their own.
It is the first service in our copywriting line. Each page is written to one search phrase chosen through keyword research, so the words that bring people in are the words they find on arrival.
Pages
Which pages do you write?
Our website copywriting services for small businesses cover every page a site needs. Length follows the job: a contact page says little, a service page says a lot, and no page is padded to hit a number.
| Page | What it must do |
|---|---|
| Home | Say what you do and for whom in the first screen, show proof and point to the services |
| Service pages | Answer one search each: what it is, what it includes, what it costs to ask, how to start |
| About | The people, the places and the reasons to trust you, without the word “passion” |
| Contact | Every way to reach you, where you are, and what happens after the form is sent |
| Location pages | One for each town or area you serve, written about that place, never copied |
| Legal pages | Privacy and terms, laid out plainly from wording your lawyer approves |
Where your own wording is right, we keep it. For Mrala Enterprise the website’s copy came from the company profile, and the service lists kept the client’s own words.
FAQ pages
Why does an FAQ page earn its place?
An FAQ page answers the questions people ask before they buy, in the words they ask them. Written well, it cuts the emails your team answers every week and gives search engines question-and-answer pairs they can show in the results.
- Real questionsTaken from your inbox, your phone calls and your sales team, not invented to fill a page.
- The answer in the first sentenceThen the detail. Each answer is short enough to read on a phone and long enough to be useful.
- One question per headingSo the page can be scanned, linked to and marked up with the structured data search engines read.
- A link to the page that goes deeperEach answer points to the service, the price list or the form, so the FAQ page sends people onward rather than ending the visit.
How it runs
How does the writing run?
Brief and interview
An hour with the person who knows the business best, plus your current site, your proposals and the questions customers ask.
Page plan
A list of every page with its purpose, its search phrase and its next step. You approve the plan before any writing starts.
Draft
Every page in a shared document, with headings, the search title and description, the button labels and the alt text, so nothing is left for later.
Your comments, then the final
You mark what is wrong or missing, we fix it, and the finished copy is loaded into the site by us or handed over for your developer.
Questions
Questions about website copywriting
Question not here? Send it to us and we will answer it directly.
Ask a questionHow do we start?
Email hello@redfoxbranding.com or use the project form with your website address, or the list of pages for a new site, and what you want visitors to do. We then ask for your existing documents, any brand guidelines and an hour of someone’s time. The quote is fixed and lists every page included.
Can you rewrite pages we already have?
Yes. We start by reading the whole site the way a visitor would, note what is unclear, repeated or missing, and keep anything that already works. If you want the full picture first, a website audit covers the words, the structure and the technical side together, and the rewrite follows it.
Do you write for search engines or for people?
For people, in a way search engines can read. Each page answers one search phrase, uses it naturally in the headline and the opening, and then gets on with being useful. Pages written for machines read like it. Our SEO services page explains how the research and the writing fit together.
Who owns the copy when it is finished?
You do, outright. You can edit it, reuse it in a brochure or a profile and take it with you if you change web designers. We supply the final text as a document as well as on the site, with the page plan, so whoever writes the next page knows the voice and the structure to follow.
Need the words to keep coming?
Get a quote for website copywriting
Send us your website address or your list of pages, what you sell and who buys it. We reply with a fixed quote in pounds, dollars or rand that lists every page, and nothing starts until you agree to it. That is how our website copywriting begins.