Parents decide quickly, often before they ever call. We design childcare sites around the facts they check first, in a style that feels like your setting, and you see the site on a private link before it goes live.
Nadrie Childcare
Everything a parent checks first.
We designed a childcare website for Nadrie that answers what parents ask first: what care is offered, what it costs and how to register.
- Website design
- Online registration
The client and the brief
What did Nadrie need?
Nadrie is an Ofsted-registered childcare business in Congleton, Cheshire, offering part-time, full-day and evening care. Parents needed to see the setting, the fees and the next step without ringing round.
Choosing childcare is a decision parents make carefully, and usually on a phone in a spare ten minutes. They want to know what is offered, what it costs and whether the setting is registered, in roughly that order.
The brief was a site that feels warm and playful for families and answers those questions plainly, with a way to register that does not depend on office hours.
- Care packages, part-time, full-day and evening, each with what it includes
- 3
- Registration shown on every page
- Ofsted
- A registration form parents can fill in on a phone
- Online
What we made
A childcare website design parents can read in a minute
Soft colours, friendly illustrated characters and short pages, so the site feels like the setting and nothing gets in the way of the facts.
Fees set out package by package, with what each one includes, so parents can compare before they call. 
The registration form works on a phone, starting with the child’s details.
Why it works
What do parents notice?
Small choices that help a busy parent trust the setting a little faster.
- Friendly illustrationsCheerful illustrated characters carry the brand across the site, so it feels like a place for children from the first screen.
- Registration on showThe Ofsted badge stays in view on every page, because it is one of the first things parents look for.
- Clear feesEvery package has its price and what it covers on one page, from snacks and meals to the daily update for parents.
- A form that works on a phoneParents can register when it suits them, without printing or posting anything.
- WhatsApp in reachA WhatsApp button sits in the corner of every page for quick questions.
For childcare providers
Could your nursery or childminding business use the same?
The same approach suits any setting that parents choose with care.
Nurseries
Day nurseries and pre-schools
Rooms, routines, meals and fees, set out the way parents compare one setting with another.
Minders
Childminders and after-school clubs
A small site that shows the setting, the hours and how to register, and is simple to keep up to date.
Local
Found by parents nearby
Pages set up so local parents find you when they search for childcare in your town.
Services for childcare providers
Where to start
Do parents find what they need on your site?
Start a project like this
Tell us about your setting, the care you offer and the towns your families come from. We reply with a fixed quote in pounds, dollars or rand, and nothing starts until you agree to it. Email hello@redfoxbranding.com or use the project form to talk about childcare website design.