The ticket is the last thing a buyer sees before the night, and the poster is the first. We design the poster, the flyers and the social media graphics alongside the ticket, so the whole campaign looks like one event and you brief us once for all of it.
Event ticket design
The night out starts at the ticket.
Event ticket design sets the tone before the doors open. We design printed tickets, e-tickets and wristbands that look the part and scan first time.
What works
What does a good event ticket need?
A ticket has two readers: the person who bought it and the person on the door. The buyer wants the event name, the date, the time, the venue and their seat or zone, in that order, large enough to read in a dim foyer. The door wants the ticket number, the class and the code, where a scanner finds them without turning the ticket round.
The back carries the terms, the door times, a map and the sponsors. A tear-off stub keeps the number on both halves. Tickets are part of our print design service, and the same artwork becomes the e-ticket.
Formats
Ticket sizes and formats
Printed tickets suit box offices, sponsors and keepsakes. E-tickets suit online sales. Wristbands suit anything that lasts longer than one entry.
| Format | Size | Good for |
|---|---|---|
| DL ticket with stub | 99 × 210 mm (US: 2 × 5.5 in stub ticket) | Concerts, theatre and galas sold through a box office |
| Card-size ticket | 85 × 55 mm (US: 3.5 × 2 in) | Club nights, raffles and tickets sold on the door |
| A6 ticket | 105 × 148 mm (US: 4 × 6 in) | Fundraising dinners, with the menu or the programme on the back |
| Tyvek wristband | 19 × 254 mm (¾ × 10 in) | Festivals, one-day events and age checks; tears if removed |
| E-ticket | A4 or US Letter PDF, plus a phone wallet pass | Online sales, scanned from the phone at the door |
Numbering, perforation, holographic foil and UV ink are added by the printer and make tickets hard to forge, so we agree them before the artwork is set.
Included
What comes with an event ticket design
- Front and back designedThe event up front, the terms and the door details on the back, in the event’s or the venue’s branding.
- A numbered stub and a scannable codeThe ticket number repeated on the stub, and a QR code or barcode drawn at the size your scanner reads, with the clear margin it needs.
- Ticket classesGeneral, early bird, VIP or seated, each a colour version of one design so the door tells them apart at a glance.
- Print-ready and digital filesPDFs with bleed and CMYK colour for your printer, an e-ticket PDF, wallet pass artwork and the editable source files.
Print & design
Related services
Questions
Questions about event ticket design
Question not here? Send it to us and we will answer it directly.
Ask a questionHow do we get event tickets designed?
Email hello@redfoxbranding.com or fill in the project form with the event, the dates, the ticket classes and how tickets are sold. We send a fixed quote in GBP, USD or ZAR, design the ticket, show you proofs and supply the files for your printer and your ticketing platform.
Can you design wristbands as well as tickets?
Yes. Tyvek bands print in one colour or full colour and tear if someone tries to pass one on, which is why festivals use them. Fabric bands with a locking bead suit multi-day events and VIP areas. We design to the band maker’s template, since the print area on a 19 mm band is small.
Do you sell or scan the tickets?
No. You choose the ticketing platform and the printer, and we design the artwork to their sizes and rules. We built the website for Roar Entertainment, a concert promoter, so we know how a show is sold online and what the e-ticket has to carry. Before anything goes to press, we scan the code with a phone and read the proof in low light.
Promoting the show too?
Get a quote for event ticket design
Tell us the event, the dates, the ticket classes and roughly how many tickets you will print or sell online, with any template your printer or ticketing platform uses. You get a fixed price and a list of the files you will receive. That is all it takes to start your event ticket design.