Start with a website audit. It lists what stops pages being found, what competitors rank for that you don’t, and what to fix first, whether or not you then ask us to do the work. For a new site, our website design builds the search structure in from the start. Fees are on the pricing page.
SEO services
Found by people who are looking.
Our SEO services make your website easier for search engines to read and worth a searcher’s click. We research, write, fix and report.
What it covers
What do SEO services include?
Search engine optimisation is four kinds of work. Finding the words people type when they want what you sell. Writing pages that answer those searches properly. Fixing the technical side so search engines can read the site: speed, sitemaps, redirects and the data that tells Google what each page is.
The fourth is local: keeping your listing on the map accurate, so you appear beside the results as well as in them.
Google decides who ranks, not us, and it publishes what it rewards in its Search Essentials. We work to that guidance and nothing else: no bought links, no hidden text, no pages written for machines. SEO sits in our social media and marketing line, beside Google Ads management for the paid results.
How it runs
How does an SEO project run?
Look at the site as Google does
A website audit lists what stops pages being found: slow loading, missing titles, duplicate pages, broken links and pages left out of the sitemap.
Choose the searches to go after
Keyword research, below, picks the phrases worth a page each. You approve the list before we write anything.
Write and fix
New or rewritten pages, each built around one search, plus the technical fixes from the audit. The writing is covered under website copywriting.
Measure and report
Google Search Console, set up in your own account, shows what people searched, where you appeared and what they clicked. We report it monthly in plain words.
Keyword research
What does keyword research tell you?
Our keyword research services look at the country you sell in, because the UK, the USA and South Africa search with different words. For each phrase we record the figures below and name the page that should answer it.
| What we record | Why it matters |
|---|---|
| Monthly searches | Whether anybody is looking, and in which country |
| Difficulty | How strong the sites already ranking are, so we aim where you can compete |
| Intent | Reading up, comparing or ready to buy: each needs a different page |
| Cost per click | What advertisers pay for the phrase, a fair guide to its value |
| Your position today | Where you appear now, if at all, so the report later shows the change |
For EB Fuels this research led to a page for every town the company delivers to, 20 in all, each written about that town.
Local search
Is your Google Business Profile set up?
The listing on the map beside the results is your Google Business Profile. It is free, it is often the first thing a local searcher sees, and most are half filled in. Google Business Profile set-up comes with every local SEO project and is available on its own.
- Verified in your nameThe profile belongs to your Google account, not ours. We walk you through verification by post, video or phone.
- Categories and service areasThe primary category decides most of what you can appear for. We choose it from Google’s list, add secondary ones and map the areas you serve.
- Services, hours, photos and postsEvery service with a short description, hours that match your website, real photos of your premises and work, and a first set of posts.
- Replies to reviewsA short guide to answering reviews, good and bad, in your voice. We can write the replies under copywriting.
Social media & marketing
Related services
Questions
Questions about SEO services
Question not here? Send it to us and we will answer it directly.
Ask a questionHow do we start?
Email hello@redfoxbranding.com or use the project form with your website address, what you sell and the towns or countries you sell it in. We then ask for access to your Google Search Console and Google Business Profile, or set them up in your own accounts if they don’t exist yet. The quote that follows is fixed and lists every page and fix included.
Can you guarantee a first-page ranking?
No, and Google itself says nobody can. Rankings depend on what you publish, what every competitor publishes and how Google weighs them, which changes often. What we promise is the work: research you can see, pages written for real searches, fixes that make the site easier to read, and a report that shows your positions moving, up or down. The choice to carry on is yours each month.
Do you write the pages or only advise?
We write them. A keyword plan with nobody to write the pages is where most SEO stalls, so the writing is part of the quote. Each page is built around one search and checked so that no paragraph repeats another page. If you would rather write in-house, we supply the plan, a brief for each page and an edit.
How long does SEO take to work?
We don’t give a figure, because nobody honestly can. Search engines re-crawl at their own pace, and a new page can be found quickly and still take time to earn a position. What you can expect is a report from the first month, showing which pages are indexed, which searches they appear for and what we are changing next.
Not sure what is holding your site back?
Get a quote for SEO services
Send us your website address, what you sell and where your customers are. We reply with a fixed quote listing the research, the pages, the fixes and the monthly reporting included, in pounds, dollars or rand, and nothing starts until you agree to it. That is how our SEO services begin.